ROAS = Revenue ÷ Ad Spend. To break even, you need ROAS ≥ your break-even ROAS.
Ad Spend€100
→
Revenue €200 (ROAS = 2)
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ROAS (Return On Ad Spend) = Revenue ÷ Ad Spend.
A ROAS of 2 means that for every €1 you spend on ads, you generate €2 in sales.
🚦 ROAS isco your most critical KPI for ad profitability:
• If your actual ROAS exceeds your break-even ROAS, your campaign is profitable.
• If it falls below, you are losing money on each euro spent.
Break-even ROAS is the minimum threshold that covers all your costs (production, shipping, fees, VAT, etc.) Actual ROAS is what you measure in your dashboard.
Example:
• Ad spend: €100 → Revenue: €200 → Actual ROAS = 200 ÷ 100 = 2
• If your break-even ROAS is 1.8 → 2 > 1.8 → you’re profitable!
🎁 “Buy 2, Get 1 Free” Bundle
Enter your unit price & costs to see total, average, and break-even ROAS:
